A decent website, your business's front door, is more vital than any other part of marketing. A "decent" website won't cut it when it comes to converting visitors into loyal customers and brand evangelists. What you need is a fantastic website.
If all you want is a basic, off-the-shelf website that looks professional enough to get your business off the ground, thousands of pre-made templates and themes make it simple to develop one. When it comes to attracting clients or consumers, keep in mind that every encounter they have with you or your firm reflects on your whole brand. The website for your firm is no exception. A website is more than just a space to list services and provide contact information. Visitors may discover more about your company's idea, operational style, and brand look on your website, which is important for building interest and engagement.
Maintaining a smooth harmony between what the consumer sees, what they anticipate, and what your organization offers requires making sure your website design appropriately represents your company and brand. So, which part of website design is most crucial for attracting clients or customers?
People appreciate websites that are simple to explore and utilize. Almost everyone (94 percent) agrees that the most useful website element is easy navigation.
We aggregated replies for respondents who picked "very" or "somewhat" beneficial to discover which website features individuals find useful. We did not include survey respondents' replies in our tally if they evaluated a feature as "somewhat" or "not at all" beneficial. Users will have faster and more efficient access to material on a website that is easy to navigate. People appreciate a website with a well-organized menu layout that allows them to easily navigate between pages. Despite its massive amount of material, Amazon is regarded for being simple to use.
Amazon provides choices for consumers to navigate and explore the site on its homepage. People may focus on shopping categories and avoid the enticing offers on the home screen by making menus easy to reach and dimming the rest of the screen. Businesses should follow Amazon's lead and place a premium on user functionality and navigation. If you don't do so, you risk losing potential customers.
People favor product descriptions and visualizations over corporate blogs when it comes to website content, but it doesn't mean firms shouldn't engage in developing blog material. In general, website users are evenly divided on whether corporate blogs are beneficial - half believe they are and half believe they are not. Company blogs are highly or somewhat beneficial to 50% of people. Nearly a quarter of individuals (23%) find workplace blogs highly beneficial, while 21% find them completely useless.
Companies can now host their blogs on third-party sites such as Medium. In 2017, Medium attracted 60 million monthly users, allowing companies to access a larger audience and link their brand with high-quality content.
When visiting a company's website, people believe that product/service pictures and descriptions are equally valuable. When visiting a website, nearly everyone (91 percent) agrees that both explanations and photos are beneficial.
91% of respondents consider product descriptions and pictures to be highly or somewhat informative. This strategy should be used on both mobile and desktop versions of a company's website. Because the majority of consumers browse on their phones, businesses must have mobile-friendly websites that don't overwhelm them.
Because both descriptions and images of products and services are equally vital to visitors, firms must employ intelligent web design to make both components shine out on the page.
Links to social media profiles are highly or somewhat valuable to more than two-thirds of individuals (67 percent). Nearly 40% of website visitors (37%) believe social media profile links are really useful. Only 13% believe they are completely useless.
Users' preferred website elements include explanations and images, yet social media account links appear above "About Us" pages and corporate blogs. This predilection for social media might be due to the immediacy that platforms such as Facebook and Twitter provide. Businesses should utilize social media to communicate with their customers more casually. The content on a company's social media page should be as up-to-date and valuable as the content on its main website.
Users may utilize social media integrations to authenticate a company's validity across platforms, which provides crucial social evidence. People may discover the firm on social media using icons for Facebook, LinkedIn, Twitter, and Instagram. Companies may also edit the social media symbols to match their logo and mix in with their website smoothly.
Word-of-mouth leads are also generated via social media. If they have a favorable encounter with a firm on social media, over three-quarters of individuals (72%) would suggest it.
People go to websites to get information. For businesses, accurate material customized to a specific audience generates brand authority. More website visitors will abandon a site permanently because of unrelated material than because of components that interrupt content, such as adverts (35 percent ) or unintuitive design (28 percent ). Because most people value content, businesses must understand what consumers want to watch or read to comprehend their intentions. User intent is a word used in digital marketing to describe the intention of people's internet search inquiries.
In 2019, UX designers must plan users' journeys and add information into the design process of a website to keep users' interest. This will ensure that the material on the website is both relevant and beneficial to visitors.
These points will assist you in incorporating various approaches to improve the appearance of your website and attract potential consumers. It's vital to keep in mind that effective solutions aren't always fast cures. They need time, effort, commitment, and a lot of testing! However, as you enhance your website designs, you'll see that you're attracting more people and enjoying the benefits!